$33.9B
U.S. prestige beauty sales in 2024
Prestige beauty dollar sales rose 7% year over year in 2024, according to Circana.
Source: Circana, U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year, February 12, 2025Reference
U.S. beauty industry statistics.
Key market and consumer-spending figures for writers, researchers, and anyone following modern beauty.
The short version
A focused view of beauty, makeup, and skincare.
This page brings together recent, named sources rather than stretching one report beyond what it says. The figures below cover prestige and mass retail, household personal-care spending, and cosmetic-product reporting.
Each number links directly to its original publisher, with the reporting date shown alongside it.
At a glance
The figures worth citing.
+5%
Prestige makeup growth in 2024
Makeup remained the largest prestige beauty category. Lip was its top-performing segment, with dollar sales up 19%.
Source: Circana, U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year, February 12, 2025+2%
Prestige skincare growth in 2024
Skincare was the softest-growing prestige category in 2024, while lip treatment and face cleansers were bright spots.
Source: Circana, U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year, February 12, 2025$16B
U.S. prestige beauty sales in the first half of 2025
That was 2% above the same period in 2024. Mass-market beauty sales reached $34.6 billion, up 4%.
Source: Circana, U.S. Beauty Industry Grows in the First Half of 2025, August 19, 2025$978
Average 2024 household spend on personal care products and services
U.S. consumer units spent 2.9% more than in 2023. This BLS category includes products and services, so it is broader than cosmetics alone.
Source: U.S. Bureau of Labor Statistics, Consumer Expenditures in 2024, December 19, 20251.2%
Share of average household spending for personal care in 2024
The share was unchanged from 2023, according to the BLS Consumer Expenditure Surveys.
Source: U.S. Bureau of Labor Statistics, Consumer Expenditures in 2024, December 19, 2025Context
A newer public window into cosmetic-product reports.
In September 2025, the U.S. Food and Drug Administration launched a public dashboard for cosmetic-product adverse-event reports. The dashboard updates daily and includes serious reports submitted under the Modernization of Cosmetics Regulation Act, alongside voluntary reports.
These reports are not verified by the FDA and do not establish that a product caused an event. They are a reporting resource, not a safety scorecard.
Source: U.S. Food and Drug Administration, Cosmetic Products Adverse Event Dashboard, September 12, 2025Methodology and sources
How to use this page.
We include only figures that a reader can trace to a named source. Market totals and growth rates come from Circana’s U.S. retail reporting. Household-spending figures come from the U.S. Bureau of Labor Statistics. Reporting information comes from the U.S. Food and Drug Administration.
Figures are kept in their original scope and time period. Market results should not be compared directly with household expenditure data because they measure different things.
Cite this page
Nudelle Beauty. U.S. Beauty Industry Statistics. Updated September 29, 2026. https://nudellebeauty.com/beauty-industry-statistics